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Research papers

The 'why' instead of 'what' of consumer behaviour

Today, with global markets developing, the major challenge for consumer research is to find innovative models to turn data into fundamental insight in buying motives. This presentation introduces evolutionary theory as the foundation of a new, global...

Catalogue: Congress 2011: Impact
Authors: Jan Guus Waldorp, Marie-Anne Simons, Harry B.M. van de Wiel
September 18, 2011
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Citation

Waldorp, Simons and van de Wiel (2011a, September 18). The 'why' instead of 'what' of consumer behaviour. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-why-instead-of-what-of-consumer-behaviour